To participate fully in the socio-economic advancement of Pakistan by utilizing its entrepreneurial expertise and professional skills.
To provide customers with quality products and services of competitive prices.
To engage outstanding professionals in all spheres of activity and tap the full potential of every employee based on the philosophy that the human resources of the group are its most valuable assets.
To provide maximum return to stock holders and safeguard their interests.
To enter into joint venture collaboration with world renowned companies to establish projects vital to the economic growth and development of the country.
To pursue profitability, diversification and sustained growth, the Group keeping in view the changing global business environment, lays emphasis on ventures with high market growth potential and enters into areas of advanced technology.